“Your Page wasn’t promoted because your profile picture, which is used as the image in your ad, violates our guidelines. Learn more about our ad image guidelines and then promote your Page when you’ve updated your profile picture.”
I recently received this message from Facebook even though my profile picture meets the 180 x 180 pixel guideline, does not have any text in image, does not shock and awe, is not sexual, does not create a strong emotion, does not show abilities it cannot perform.
So why did my Facebook ad get disapproved from showing on the sidebar of Facebook after being okay for over a year?
These obscure guidelines that Facebook has is similar to what you see with Google Adwords.
My ad is conservative in nature and I believe I had my ad blocked because the text of the ad was disagreeable with a liberal.
There is no other reason why it would have been blocked as it does not come close to even remotely breaking any of the image ad rules that Facebook employs.
So I must now get started on a guessing game of what to do next.
On a positive note Facebook ads has done a great job in getting me lots of traffic from targeted audiences I enjoy doing business with that has supplemented traffic I had lost from Google penalties on some of my sites.
I have even received backlinks from people on Facebook linking to articles I have posted from Facebook. Facebook really can be a backdoor to link building and you should definitely consider that each time you post something to Facebook.
Your Facebook efforts can go much further than just Facebook.