Write headlines, write keywords, right links

by Nathan on April 30, 2012

When building a website, there are so many things to consider. The internet is always changing which means we may not be using the same tactics next week that we use today to bring in traffic. It’s important to keep up with those changes as much as possible in order to stay in the good graces for Google and other search engines. However, at the same time, you have to ask yourself if you’re writing specifically for the search engines or for audience.

Truth is you want to do both. If you write specifically for search engines, you run the risk of it looking too spammy and the chances of getting the site banned increase.

Headlines:

Take headline writing for example. You might be able to drive traffic to your website or post by stuffing the headline with rich keywords. Doing this too often can look bad and very possibly appear to be “keyword-stuffing.”

That’s one reason why you want to write for the audience. Intrigue the readers with your creativity. Perhaps us a play-on-words title or write something that might sound news-breaking.

Keywords:

When I first got into webhosting and web design, I was told to stuff the article with the same basic keywords in order to rank higher for those words in the search engines and hence, drive more traffic to my website. However, doing that too much is now considered an option of keyword-stuffing.

Let’s say for example your website is for a shoe store. If you constantly throw the words “Nike” and “Reebok” into the body of the article 10 times each and in the headline as well, it’s a clear example of keyword-stuffing and your site can be penalized for it.

Links:

Another concept that has changed since I got into building websites is that of linking. When I first started I was told the more links to the site the better. There’s some validity to that, but like I stated in my latest post, it’s about quality, not quantity. If a bunch of low-quality sites have a link to your site, it can actually hurt.

Instead, go try to get links from well-established and higher quality websites. If sites with a higher page rank have links to your site, your site will look like a higher quality source. It can’t hurt to get links on other sites dealing with the same general topic as your site. If you run a website for the shoe store, maybe you can get a link from a sporting goods store. Perhaps you can even write a post about a particular product and request it be placed on another website with a link back to yours.

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