Quality over Quantity

by Nathan on April 23, 2012

I still have so much to learn when it comes to SEO. I have many questions about how and why things are done but that’s all for a different time. One question I recently asked that has kind of been answered is, “what’s the difference between low and high quality links?”

When I first started SEO work, I was under the impression the more links a website had, the better it’s authority, page rank everything else. That may or may not have been true at the time that’s not exactly the case now. It’s about quality, not quantity. So it is possible to have too many links to your website.

Obviously you don’t want to start a bunch of small blogs nobody has ever heard of or will ever hear of and then link them directly to your site. That never would have built traffic and now you can be penalized for it. There are several link directories out there where if you submit your website, it will submit links to your site and possibly drive traffic to you but any generated traffic is now looked at as bad traffic. If you have links on multiple low-quality sites, it makes your site look low quality as well. I guess you could say it’s similar to “guilty by association.”

Aim for links on quality sites that have been established. When I was in college, I wrote for the college newspaper which had a website with a link to my blog. It helped my Page Rank a ton and drove in traffic. Months after I graduated, the paper redid the website and took my link down. In the process, my Page Rank also went down. Google looked at the newspaper’s website as a quality link so it hurt my blog when the link was taken away.

Perhaps you have friends who own or manage a company with a well-established website. If so, talk to them about getting a link to your site. This could go a long way in establishing credibility.

Also remember if you’re looking for sites to place links on, stay on topic. If your website is about monster trucks, don’t link to it from a website about your local girl scouts. Being that far off topic could hurt your rankings.

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