When trying to drive traffic to your website, a major key in doing so is getting your stuff on other sites, even if it is off topic. Writing about other topics shows you’re more of a well-rounded individual and you’re able to think outside the box.
For example, let’s go back to the car dealership analogy. If you own a dealership and are trying to get people to visit the website, get the appropriate amount of quality content on your own website and then get more content on other sites.
Find a popular blog about a topic you’re interested in and know something about, and ask the writer or owner of that blog if you can be a guest contributor.
Let’s say you’re writing movie reviews on a guest blog. If you’re writing is entertaining and informative, it’s OK if it has nothing to do with the topic. Just create a resource box with information about yourself, i.e.: Jon Miller also owns a car dealership and writes for its website. Click here to check it out. Obviously the higher authority the website you guest post on the better.
All that being said, don’t overkill this concept. Don’t write too many articles about other topics. Again, stick with what you know, and if you own a car dealership, that’s your expertise, so continue writing for that.
If I had to put a number on it, I’d say at least half your articles should be content related to your business.
It always helps to pick a topic closely related to your business website. Again, if you own a dealership, you can easily write about a the weekend races out at the track.
Again, the key is getting your name out there by getting onto other websites.